From Blair Waldorf’s iconic Upper East Side style on Gossip Girl to the Rory Gilmore’s natural daytime makeup on Gilmore Girls, fashion and beauty are staples of teen dramas, and 13 Reasons Why is no exception. However, it’s not Jessica Davis’ colorful varsity jackets or Courtney Crimson’s collection of headbands that fans are going crazy over. No, it’s a simple little bottle of nail polish. The color is Endless Blue by Sinful Colors to be exact and retails for a mere $1.99.
The bright cobalt color, rocked by producer Selena Gomez and the cast and crew at the show’s premiere, holds a great deal of meaning for the series. Hannah Baker wore the polish on the day she took her life and used it to number the tapes that held the reasons why she killed herself. (The little blue bottle also pops up few times throughout over the course of the show, including in a quiet yet powerful scene with Hannah’s mom.) The color blue may be symbolic choice as it is often associated with sadness and despair, two emotions that radiate among all of the characters.
Fans of 13 Reasons Why have adopted Endless Blue as the fandom’s unofficial color. However, this is ore than just a fashion statement. Taking to social media with hashtags like #BlueForHannah, they are showing off their blue nails as a way to raise awareness about the show and its message. The goal is to stand in solidarity with those struggling with depression, suicidal thoughts, and bullying like Hannah did. It is one small way the 13 Reasons Why fandom is trying to spread Hannah’s story in the hopes of saving just one life.
Who knew one bottle nail polish had so much power?